At Playform our driving motivation has always been to get the best soccer training technology into the hands of the 98% of youth soccer players unable to access pro-level training hardware. Last month we took a major step towards reaching that monumental goal by offering a Spanish language version of our training app so players in Latin America, Spain, and the United States can receive digital coaching in the language that works best for them.
What had long been a benchmark towards our overarching goal, the overwhelming feedback we've received from Spanish speaking players around the world told us that the time to act had come. With this step we’re proud to make training more accessible and personalized for the world’s most passionate players and fans.
First introduced to the region in 1867, soccer has grown to take on a central role in Latin American culture. Far and away the region’s most popular sport, young Latino and Latina athletes are practically born with a ball at their feet.
The Pan-Latin American Kids Study illustrates the widespread soccer fever among Latin American youth noting that 53% of kids in the region enjoy playing soccer. With Playform en español, this cohort of young athletes can continue to master their soccer skills, receiving key feedback and training results in their own language.
Even within the United States, this effort will go a long way to leveling the playing field for Hispanic-American athletes who are largely underrepresented in competitive collegiate soccer. According to the Aspen Institute, though “Latinos below the age of 18 make up 25 percent of the US population within that age group, they comprise only 12.3 percent of male and 7.4 percent of female NCAA soccer players.”
It follows that the current talent pipeline unfairly excludes these athletes with high barriers to entry in competitive youth leagues. Unable to access elite leagues, these athletes, otherwise from a fanatic soccer culture, may lack the tools they need to grow technically as players.
With a Spanish language version of Playform, Spanish speaking athletes have an affordable, social, and competitive platform to improve their soccer skills and train with like-minded motivated young athletes.
Moving forward, Playform will continue to increase the app’s accessibility by expanding the language offerings of the app. Together, our global community can uplift each other working across language barriers to train harder and play more soccer. After all, the language of soccer transcends all else.